Yumi lets D2C brands anywhere in the world easily start selling on WeChat and unlock the power of Chinese Millennials.

Try it free

Used by


︎ Shopify Sync

Sync an existing website to WeChat in a few clicks

Manage a single-inventory between Shopify and WeChat

︎ Sell via Crossborder

Ship internationally, get paid in any currency

Shipping, payments, translations and more. We’ve got you covered.

How it works

Why WeChat?

“What Instagram is in the West is what WeChat is in China, and WeChat is more powerful.”

-José Neves (Farfetch)